Digital Communications Coordinator

Atkins is one of the world’s most respected design, engineering and project management consultancies.  Atkins has been providing infrastructure planning, engineering, construction, environmental consulting, urban planning, architecture, and program management services to public and private clients across the United States for more than 50 years.

Atkins has the depth and breadth of expertise to respond to the most technically challenging and time-critical infrastructure projects and the urgent transition to a low-carbon economy.

• Under general direction, executes and manages digital marketing communications strategy for SNC-Lavalin’s Atkins business in the U.S. & Latin America region. Liaises with Corporate Communications and aligns regional business goals/tactics with overall corporate strategy to promote our unique content, share company news and provide campaign support to ensure we amplify our messaging in a targeted, sustained way across our chosen channels.
• Day-to-day responsibility for the corporate social media channels (Twitter, LinkedIn, Facebook, YouTube, Google+, Pinterest, Instagram and SlideShare), monitoring conversations, engaging with our followers, and providing internal support and training to colleagues and teams.

• Management of the corporate social media channels (Twitter, LinkedIn, Facebook, YouTube, Google+, Pinterest, Instagram and SlideShare)
• Management of the digital content calendar
• Content creation, curation and copywriting for a variety of online media and formats
• Support and guidance in relation to social media policies and training materials
• Detailed analytics report across digital estate; identifies trends and makes recommendations to enhance audience engagement
• Best practice advice and guidance to broader communications/marketing community and recruitment team on social media best practice, content planning, etc.
• Content management across multiple websites, including CMS and HTML editing
• Online branding/marketing/proofreading support and advice, including providing guidance to others on messaging, visual brand, etc. – and application of the brand and tone of voice
• Research and internal knowledge-sharing on digital news and trends
• Digital estate management and support, beyond social, including: website(s) and multimedia library
• Other support for ad hoc digital initiatives, as well as broader Communications activities and general campaigns, will be required.
• Coordinates conferences/events process.